KEVIN ZEID GRAPHIC DESIGN
+ ANIMATION + ART DIRECTION.
MELBOURNE.
THE FOX HOLE
FIELDBUOY
RATIOCO
COLESCATALOGUE
COLESANIMATION
POSTERS
LOGO + BRAND IDENTITY + WEBSITE
RATIOCO focuses on creating duality between modernity and tradition. This is achieved by combining abstract shapes, colours, craft textures and an Art Deco style font with a hint of futurism. This is also applied to the imagery of RATIO CO in order to create a cohesive image that translates across the brand.