THE FOX HOLE

CONCEPT + ART DIRECTION + PRINT DESIGN

The Fox Hole ‘Twelve Gins of Christmas’ brought gins from all over the world to people’s homes. The idea was to provide people in lockdown an international exploration of gins. The challenge was to incorporate the world into a booklet while ensuring the focus was on the gin. In order to achieve this, the imagery is strategically placed inside of the gin titles to promote the experience of the gin ’taking’ you to that location.

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KEVIN ZEID GRAPHIC DESIGN + ANIMATION + ART DIRECTION. MELBOURNE.

KEVIN ZEID GRAPHIC DESIGN
+ ANIMATION + ART DIRECTION.
MELBOURNE.